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 | In Brazil, seeking a ban on advertising by Gisele Bundchen in lingerie30-09-2011 |
Brazilian ministry for women called underwear tv ads with supermodel Gisele Bundchen, the wife of American footballer Tom Brady be banned. According to them, the ads "reinforce the wrong stereotype of women as sex objects." In ad scantily clad Bundchen distract her husband while he says that as bad news that his car was hit. In 2010, the Department secures the ban on advertising of beer with Paris Hilton. Advertising "fails to respect the cessation of progress in sexist practices. It also constitutes discrimination against women," the ministry said in a statement. Advertising sends the message that "sensuality can melt any man" and "encouraging Brazilians to use his charm ... to soften the reaction of their husbands', complementing the ministry. Hope for lingerie company said in a statement that her ad has a "clear and well defined to show a good sense that the natural sensuality of Brazilian women, which is known around the world can be an effective weapon in the communication of bad news." The company noted that employs Bundchen, one of the most successful models of Brazil in the world to show that no question of economic dependence of women. "It would be absurd of us who make a living from our preference for women to take a position that devalues our clients," the fashion brand, said. Council advertising is controlled directly by Dilma Rousseff, the first woman president.
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